When did our business start with the catchy slogans? Stay alive in ’25? Stay in the mix in ’26. It’ll be heaven in ’27. How about, “Try to earn a little revenue every day, day after day.”? Smart mortgage bankers look at units, not dollar volumes. If an LO does $5 million in a month, is that one $5 million loan or ten $500,000 loans? And if your cost per loan...
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