I remember prior to the tech bubble, there were a lot of Mom and Pop Stock Broker shops. I worked for Fidelity Investments during this time period.
They lowered the commissions on trades, so the Mom and Pops, were forced out of business.... Not just Fidelity, all big firms.
Do you know many small Stock Brokerage firms anymore? Mom and Pop, next door neighbors doing small business consulting? It's all corporate now... You're a number instead of a person.
If we can hold on, and give outstanding customer service and true representation, just maybe we'll survive.