 |
| 30 Yr Fix |
6.63% |
0.37% |
| 15 Yr Fix |
6.18% |
0.40% |
| 1 Yr ARM |
5.49% |
0.39% |
| 5/1 ARM |
6.16% |
0.36% |
| 30 Yr Tres |
4.70% |
0.04% |
| Fed Prime |
5.00% |
-0.25% |
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NAR Launches New Public Info Campaign To Counter Slump
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The National Association of Realtors® (NAR) announced
on Monday that it is launching a new campaign, reaching out
to consumers "with the facts about homeownership and the value of real estate
as a long-term investment."
NAR's Public Awareness Campaign is centered around a new website, www.HousingMarketFacts.com
which provides information on homeownership as an investment, including a calculator
that purports to show have a down payment will grow over the years, and links
to portions of the official Realtor.org site that will guide viewers in accessing
housing and community research or to identify an appropriate real estate agent.
The campaign will also use broadcast and print media to make its point to consumers.
Local associations can receive posters, newspaper/magazine ads, and billboards
following the campaign's two basic themes: "Building Wealth,"
and "Home Values." Between now and November the Association will
broadcast ads on these same themes more than 10,000 time on national TV and
radio. Local associations can coordinate the national media buys with their
own local advertising.
The media plan for the PR campaign indicates that network television ads will
be sparse - a total of 265 in the 11 months of the effort - but
cable television on channels such as the Food Network, HGTV, the History Channel,
DIY, and TBS will broadcast 2,340 ads and Hispanic outlets will get 558.
It is interesting to note that only Fox, CBS, and ABC are designated networks.
One has to wonder if the NAR has yet to forgive NBC for the priceless
moment on The Today Show three or four years ago when a horrified Al Roker
gave consumer reporter Janet Lieberman about four chances to recant her breezy
assertion that a real estate agent and a Realtor were synonymous. I believe
she said something to the effect that "you say tomato." Come on guys, NBC did
apologize....and apologize...and...
According to NAR's press release about the new campaign, the median
price of existing homes has increased an average of more than 6 percent
every year for the last 30 years and home values have historically close to
doubled every ten years. NAR quotes a Federal Reserve study that shows that
the average homeowner's net worth is 46 times that of the average renter (although
there may be a certain cause and effect flaw in that argument.) NAR expresses
concern that the frenzy of media reports about the state of
the housing market may be keeping some potential home buyers on the sidelines
out of fear and it hopes its ads will counteract that phenomenon.
NAR President Dick Gaylord said "Nobody buys a home in the national
real estate market. All real estate markets are local, and buyers and
sellers who are thinking about making a move should consult with a Realtor®
in their local market to learn about conditions specific to the area. It's also
advisable to look beyond the immediate horizon - real estate has proven itself
to be a good long-term investment and a safe, secure way to build long-term
wealth."
According to NAR's most recent forecast, existing-home sales might total
5.66 million in 2007, the fifth highest on record, rising to 5.70 million in
2008 and 5.91 million in 2009. Existing-home prices will probably o be down
1.9 percent to a median of $217,600 for all of 2007 which is good news for buyers;
hold steady in 2008, and then rise 3.1 percent in 2009 to $224,400.
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Comments (6)
| The NAR is so pathetic and self serving. Starte home in our Local MLS system are still way over priced. As you scroll through, you come a home that's under contract, then you do the math on the price and see that it's about $65 to $75/sq foot. All newly listed (less than 15 days) homes start off at $100/sq foot and go up to a wishful price (probably 6% more than what now owe if they bought in 2005). For my area, no one should buy anything unless its priced for what it would have sold for in 2002. |
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| Above Posted By:
Jason
| Wed, 16 Jan 2008 21:26:51 EST |
| Unbelievable, I think NAR needs to be sued for presenting such misleading information. Prices are not going to drop in 2008 and rise in 2009???? Home Sales will be steady in 2008?
The US Consumer needs the truth and the truth is that Home Prices need to come down 20-40% in many markets to justify the reality of what the home should be worth. I believe this group's actions are criminal and right now no one should be buying a home. |
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| Above Posted By:
John
| Tue, 15 Jan 2008 08:28:17 EST |
| I say "BRAVO" to NAR for your effort to promote the positive facts! There are changes in the lending and real estate fronts already, and realtors, lenders and appraisers still in the mix are honing their skills, giving better service and gaining more knowledge to help homebuyers! I plan on making sure that my prospective clients see your news! |
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| Above Posted By:
Pam Marron
| Tue, 15 Jan 2008 02:11:05 EST |
| Wow! So NAR wants to tell everyone it's ok to buy. Well, let's start with NAR strictly enforcing their membership to do a better job (more honesty, diligence, you name it)! Right now, at any given time, regional multi list data is +10% erroneous. Lazy, inept, or incompetent agents reporting incorrect prices, market times, etc. It is "come to Jesus" time folks, you all need to start acting like the professionals you represent you are to the public, because, right now, by and large, they are not being served! No hot air baloons, treehouses, trendy austin powers agent ads, just give us the truth. |
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| Above Posted By:
Breezeinfl
| Mon, 14 Jan 2008 16:02:28 EST |
| This is so interesting. Gaylord is quoted elsewhere as having said:
"This year’s campaign aims to give consumers the facts about the long-term value of real estate and current market conditions to balance the sometimes incomplete and sensational information presented in the national media."
Journalistically, there is nothing incomplete or sensational about what is being reported anywhere about the long-term value of real estate. Everyone understands that real estate investments are by and large long-term propositions. For NAR to spend money to tell homeowners what they already know is a waste of money.
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| Above Posted By:
Anonymous
| Mon, 14 Jan 2008 14:54:07 EST |
| This is great news. Real estate is local, and not every area is in a declining state. I agree that all the negative reporting may be scaring would be homebuyers. |
|
| Above Posted By:
Cheryl Hale
| Mon, 14 Jan 2008 14:41:10 EST |
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