MLS is an acronym for Multiple Listing Service. The multiple listing service is a forum in which participating real estate agents can list properties they have for sale. By listing properties in this forum, listing agents are able to market properties to a larger audience, namely buyer's represented by other agents that participate in the multiple listing service.
Marketing a home for sale is one of the primary jobs of a listing agent. If they do not let people know your home is for sale, it will not sell. The MLS is an effective way to introduce a new home to the market because it introduces the home to agents in your area that are not part of the listing agent's company.
Because the Multiple Listing Service membership requires a subscription, and often times a professional designation, having your home listed on the MLS assures professionals will have the opportunity to review your home's specifics and present them to a buyer your listing agent would not otherwise have access to.
By in large the MLS is one of the largest marketing tools an agent can use. It is highly recommended that the listing agent you choose has access to, and is willing list your home on the MLS.
Answer Submitted on Mon, Feb 16 2009
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