What is anyone's opinion about buying mortgage lead?

Re-entering the mortgage arena and my business is struggling. I was thinking about buying quality specific mortgage leads. Any opinions on ths.

1 Answer

That strategy would be great, IF you were able to buy "quality" leads. Far too many are from misleading internet pop ups promising mythical 2.5% loans and "Obama rate reductions". Might have been a more effective means of closing loans 4 months ago when rates were still in the mid 3's, but the pool of stellar refinance prospects is now vastly reduced. I am concentrating on developing agent and other referral partner relationships, might not be an overnight pipeline, but not everything in this business is always fast and easy (Countrywide pun intended)