Re-entering the mortgage arena and my business is struggling. I was thinking about buying quality specific mortgage leads. Any opinions on ths.
That strategy would be great, IF you were able to buy "quality" leads. Far too many are from misleading internet pop ups promising mythical 2.5% loans and "Obama rate reductions". Might have been a more effective means of closing loans 4 months ago when rates were still in the mid 3's, but the pool of stellar refinance prospects is now vastly reduced. I am concentrating on developing agent and other referral partner relationships, might not be an overnight pipeline, but not everything in this business is always fast and easy (Countrywide pun intended)