What is a niche lender?
A niche lender is a lender who specializes in one market segment and has a product that is unique to them or that very few other have as well. One example would be a hard money lender, or a lender who only does FHA 203k loans; that is their niche or specialty.
this is the definition according to wikipedia:
"A niche market is the subset of the market on which a specific product is focusing on; Therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.
Every single product that is on sale can be defined by its niche market. As of special note, the products aimed at a wide demographics audience, with the resulting low price (due to Price elasticity of demand), are said to belong to the Mainstream niche, in practice referred only as Mainstream or of high demand. Narrowed demographics though lead to elevated price because of the same principles."