Why Voice Broadcast? By Gene Hirsch, (NFCN) Voice broadcasting: involves a spokesperson recording a 30-45 second audio message that is then delivered to a targeted audience. Hundreds of thousands of messages can be delivered in one day if necessary. Voice broadcasting can be directed to several thousand prospects cost effectively. Over a 2 hour period you can utilize our platform to receive upwards of 50 press 1 transfers for as little as 40.00-60.00$. The most important variable that will affect your realized cost will be your “burn rate” the amount of minutes consumed during your campaign. Voice broadcasting easily pays for itself even with a very modest response rate. Its usage in telemarketing is growing because it works. Utilizing Voice broadcasting will reduce the necessity for a call center either in house or out sourced. . Prospects are prompted to “press 1” to obtain an immediate response to address their questions. In fact, this might be the absolute quickest way to reach out to large numbers of potential applicants to determine an interest and need for a specific product or service. If a file with targeted date is kept ready, calling can literally begin with the click of a mouse. If you’re considering trying voice broadcasts, be sure to keep a few best practices in mind. First, the data must be accurate and specific to target the consumer with the highest propensity to need your product. Secondly, the message is “key”. The prospect should perceive the message to be strictly a “courtesy” call - but it must also bring greater awareness of your agency’s service. The good feeling created by the “courtesy” call, along with an informative follow up, is the key to getting prospect to reveal the subsequent questions required to determine their eligibility. A few tactical issues should be addressed when considering voice broadcasting. The first is who should record the message. Let’s get the marbles out of your mouth and speak clearly. Optimally the message should inform the consumer that there is no obligation to obtain more information and that they may be removed from future calls by opting out using a press digit feature. A Celebrity spokespeople can be effective, but only if the celebrity is clearly recognized by the public and is widely identified as a spokesperson for the organization or the cause. So maximize your profits, energize your sales force and start receiving a high volume of phone calls with the most cost effective and well managed voice broadcast in the industry. Data, direct mail, internet leads and more are available at www.nfcnagents.com