Creating Realtor Relationships

My advise would be to join some of the Realtor trade associations like the local Board of Realtors as an affilaite. Many host monthly meeting where agents and affiliates can meet and share information in a friendly manner. Another solid option would be to join your local Chamber of Commerce. Many Realtors are active members and joining would give you an opportunity to meet them outside of the office and network.

Speaking as an agent, I get solicited with ideas and invitations to attend seminars 30-60 times a day by email or phone. I receive several more invitations by snail mail so mostly I feel overloaded by all the requests.

Best of luck and let us know how it goes.

Beth

Target a realtor and bring qualified buyers to them. Hold FTHB seminars educate, prequal and hand off to a realtor. If you help them they will help you.

I have a lot of luck approaching real estate agents at open houses.  Target the agencies that don't have in house lending first (ReMax, etc)  Just drive around and find an open house with very little to no traffic and head on in.  I just introduce myself and ask who they work with in regard to mortgages.  How do they like them?  If the experiences have been bad, ask them to give you a shot.  If they have someone they like, I try to find niche products not many others have access to, such as 203k streamlines, Homepath, VA, and USDA. 

From there, you need to follow up weekly.  Just a quick call or email.  They are no different than any other customers and you need to stay in front of them if you want to earn their business.

Realtor is going to ask "whats in it for me", everyone and their mother spews the same bs over and over on programs they offer, customer service, closings etc. You have to stand out, if you can develop a system (i.e. working with FSBOs to generate purchase leads) and bring something to the table that will benefit the agent (buyer etc) then you will have a much easier time securing a relationship.

Chris Cheney:

Realtor is going to ask "whats in it for me", everyone and their mother spews the same bs over and over on programs they offer, customer service, closings etc. You have to stand out, if you can develop a system (i.e. working with FSBOs to generate purchase leads) and bring something to the table that will benefit the agent (buyer etc) then you will have a much easier time securing a relationship.

If you focus on "I have great rates, great products, great service."  Forget it.  They EXPECT that and EVERYONE says they provide those.  Focus on something that will help them in THEIR business.  Maybe give an agent a sales book--something tangible that will not be thrown away.  Target AGENTS not AGENCIES.

This may sound strange but it's true.  Try the what's in it for me approach.  You didn't mention what services you have to offer but how could/would those services benefit the Agent?  If it is truly a benefit for the agent or their clients it won't be hard to get one to listen to you.  Start with one or two and if they are happy they will help you get your name out there.  I work business to business with lots of different service vendors.  i refer to them, they refer to me.  Share the opportunities.