I agree with Bobby, in that I'm not sure how it is a scam unless the loan officer tricks the borrower somehow. When companies charge for MMA they are essentially billing you for the software they offer as an enhancement. I would consider it a scam if the loan officer said the only way for MMA to work is to buy the software. I'm sure there are plenty of people that would still buy the software after being educated on MMA simply to have something to look at and help keep them on budget.
I see nothing wrong with offering to educate a consumer on something and then offering a complementary product, and MBSDaily is right it makes loan officers look sleazy if they don't first educate you and let you know that it can be done without software.
MBSDaily is also right in that it can still bring loan officers more business. Speaking from somebody that is not in the business I can say that my loan officer closed my loan on the fact that he offered an MMA webex free of charge. I was looking to refinance and had heard of MMA so I started looking around and found my guy, attended the webex and had several more conversations about it all while shopping for loans. In the end I thought MMA was for me and went with him for my loan. I can honestly say that even if I had decided MMA was not for me I would have gotten my loan through him because he had built trust. He also assisted me with finding a good bank to handle my HELOC which further enriched the customer experience hence resulting in more referrals.
Look at it like this. First of all educating somebody on a topic builds a certain level of trust. When you are willing to sit down with them for an hour or more and explain how something works instead of trying to sell you on a loan and close as fast as possible they now view you as honest. Trust is key because most people view loan officers like used car salesmen. Second it makes the loan officer look more advanced over those that don't even offer MMA or don't know what it is. If you seem more intelligent and on top of things the customer will believe in you and again trust you more than the next guy. Now I know some of you will argue that it is only about who offers the lowest rate and how well you get your name out there. I will argue that may be true and sometimes the client might take that new found knowledge and close with someone else but they are now educated on the subject and will probably talk about it to others they know and might even send them to you. It is another tool you can add to your belt to provide better customer service.
Personally I have an MMA and love it. It took me a little bit of time to get the hang of it and to work out the kinks with my bank but it has been smooth sailing since the second month I started it. There is an inherent danger with an MMA, and the sudden access the borrower has to more cash, but that is why it is clearly not for everybody. Again if the loan officer educates the borrower and makes it abundantly clear that they run the risk of running up more debt then I see no harm in it.