Who are these millions of unmarried women who have plunged into the
housing market in the last few years and what makes them different from
married couples or unmarried men? The Joint Center for Housing Studies at
Harvard University recently released a study called Buying For
Themselves: An Analysis of Unmarried Female Home Buyers which takes a
comprehensive look at this group of homebuyer which, as we stated earlier,
is the fastest growing segment of the home buying market.
Important to those hoping to market to this group is
not only who bought but what. 15 percent of unmarried females choose...
...