by
Glenn Setzer
on
September 21 2007, 7:00 AM
It seemed to smack a bit of desperation at the time, but in hindsight
it appears to look more like marketing genius.
Hovnanian Enterprises, Inc., one of the nation's
largest homebuilders, threw open the doors of literally thousands of its
newly built homes or those that were under construction last weekend and,
in what media has described as a fire sale, offered deep discounts,
sometimes in the six figure range, to buyers ready to make a deal.
Well, whatever it was, it apparently worked...