Local is one of the top three areas of online marketing that my clients ask me about, along with search engine optimization and social media marketing. The interesting thing about local is that it is the yin to the global yang that we thought the Internet offered. While global connectivity is a result of the web, we now understand that more than 35% of all searches included some sort of local keyword phrase or intent. This fundamental understanding of how we search plays a significant role in how to effectively target local customers on the web....