It seemed time to check on Zillow again and, while we were
at it, to take a look at a couple of relative newcomers to the home values genre
Primarily we were curious about Zillow's Make Me Move feature
that allows owners to enter information about their house and a price that would
make them take notice even if the house was not actually for sale. Use of this
novelty was increasing by leaps and bounds as was another service where sellers
or their agents can list, for free, houses that are actually for sale.
Well, the popularity of both continues unabated. When we last visited on December
18, shortly after the features were announced, 9,880 homes were listed for sale
by sellers or their agents and there were 5,431 owners daring someone to make
them move. Today those numbers have skyrocketed to 59,006 "for sale"
entries and 31,451 homeowners putting out feelers.
At about the same time Zillow launched a "wiki." Originally seeded with dozens
of well-written staff submissions on buying, selling, building, and remodeling
houses as well as information on mortgages, "wiki" now has around a thousand
entries submitted by readers. We pulled up several dozen at random (many of
the entries are apparently marketing pages for local, national, and international
agents) but found many to be empty of everything but a headline.
Zillow now claims to cover 67 million homes, little changed from December.
We had been told about two other real estate oriented sites of relatively recent
origin; www.cyberhomes.com and www.my-currency.com. A visit to the latter left
us with no clue what-so-ever as to what it was about. It may be generational;
aimed at the people who flock to Myspace and its peers and we are just too old.
But, after investing 30 minutes in reviewing it we moved on. If anyone can provide
a brief outline of how to use it and why we should we would be delighted to
The Cyberhomes.com site, however, seems poised to give Zillow
a little competition. It is sponsored by Fidelity National Information Services,
a provider of automated valuation services and software for lenders and realtors
and claims to cover 100 million property listings. It shares many of the attributes
of Zillow but Cyberhomes has not (yet) imitated some of its predecessor's quirkier
Cyberhomes has satellite images of the world that can be narrowed down to aerial
views of individual homes. The birds-eye views incidentally have improved dramatically
on Zillow and both sites now offer pictures of individual houses that are easily
identifiable if one is familiar with the property.
Cyberhomes offers a wealth of data on states, towns, local
areas (probably Census tract based.) Educational information is provided on
availability of public, private, and charter schools, expenditures per student,
student/teacher and student/counselor ratios and individual schools are named
and enrollment sizes given. Demographic information includes the area's median
age, education level, income, employment rates, and gender breakdown. Wonder
about the weather? Average temperatures in July and January, rain and snowfalls,
and the number of sun-filled and rainy days are given. All of this data is readily
available from other sources, but it is helpful to have it in one place.
Like Zillow, Cyberhomes allows visitors to upgrade houses with new kitchens,
baths, and amenities such as hot-tubs or decks and see the impact on values.
There is also an easy to use comparables function but we found a wrinkle or
two there which we will explain later.
What continues to amaze is the difficulty that Zillow has in nailing down data
and now, with Cyberhomes to compare against, discrepancies become even more
apparent. Zillow may be right, Cyber may be right, but in our very limited experiment
it was impossible that they both were much of the time.
We looked at (or at least for) four homes in four different states for which
we had firsthand knowledge. We had looked at all of these twice before in evaluating
Zillow and found that two of them had dramatic changes in description and values
in a very brief period of time. Things have changed again. The properties are
located in Brunswick, Georgia; Arlington, Virginia; Salt Lake City, Utah; and
First the respective data:
The most glaring inconsistencies, both between the two sites and with reality
occurred with the Lexington property. This is a nice three-bedroom cape in an
area of similar homes but where significant tear-downs and rebuilding has been
going on. Similar homes in the area are valued in the $500,000 price range so
when the $700,000 estimate popped up on Cyberhomes we assumed it had fallen
victim to a contractor yet the non-price info still indicated it was a modest
cape. Then Zillow's data seemed to confirm the teardown theory -
but at twice the price. Yet, aerial photos, with a recent copyright date on
both sites show the same little cape that has been there for 50 years.
The SLC house came on line with Zillow a year ago with a value of over $1 million.
Three weeks later it had retreated to the high $300,000s. No particular argument
with Zillow's Zestimate today, but why, given that assessors data is being
used by both sites, does Cyberhomes have no value for the house or for any other
in that very upscale neighborhood. And, incidentally, the house has three full
baths. The Virginia house was consistent between sites but one wonders why information
on the number of bedrooms is missing for a house built 85 years ago.
We keep checking to see if coastal Georgia has joined the world and Cyberhomes
indicates that it has the area fully covered. On closer inspection there was
information on only 11 homes in a town of 15,000 and the closest of these to
our target property, a small ranch on about 20,000 sf. is described as being
on 10 acres and, while the address is right, is placed in the wrong county.
There are a scattering of For Sale and Make Me Move homes on Zillow but not
much has changed since the last time we looked.
The comparables we mentioned earlier don't seem particularly
helpful on Cyberhomes. The Lexington house had several dozen "comps" but they
seem to have been put forth without rhyme or reason. Some were nearly two years
old (appraisers and real estate agents try to limit themselves to six months),
were scattered all over town, and ranged from two to five bedrooms with about
a 900 sf size spread. In other words, there seemed little basis for comparing
them. There were no comparables for the SLC house, possibly because there were
no price estimates in the area. All of the Virginia comparables were from 2006
and 2007 and seemed reasonably close in location although the house sizes were
all over the place.
It is hard to see, gimmicks aside, how these sites are going to become more
useful unless they can pin down their data. Both may be on
the right track by inviting homeowners to verify and/or update the information
but how many will be willing to make the effort to do so? Maybe Zillow doesn't
care. Its business plan appears to involve becoming a link between buyer and
seller. No theories yet on where Cyberhomes is headed. Maybe accuracy won't
be that important to their business model either.